We can all spot the folks that have given up on their social media, delegates it to someone else, or even lets a 3rd party post on their behalf. I want to focus on the last one: letting a 3rd party post on your behalf.
Many companies have applications that will post corporate messaging on a scheduled basis when there is a PR announcement or a new job opening. Do you know what’s annoying? Seeing the same piece of content without any personal thought, call to action, or the same post half a dozen times in my feed. Your account is spamming all of your friends, followers, clients, and potential clients.
- Take control and post things that matter to you or your clients.
- Your profile is a reflection of your personal brand.
- Create a call to action.
- It’s OK to use tools like Hootsuite or Buffer to post to your social media accounts. Curate your content.
- Have fun with it and see what works.
Believe it or not, one of my previous employers reached out to me on LinkedIn to recruit me and it worked! Social media can be a powerful thing.
CALL TO ACTION: Take 5-10 minutes to review your posting strategy, take some of the automation out, and have fun with social media.